Wednesday
Sep012010

The Road Ahead

Wow... two weeks of not blogging feels like forever.  It was a good break, though.  One that allowed me time to think about how I am going to run my life over the next 12 months and what that means for my website.  My site has been in existence for going on the start of six years now.  I have changed it a total of four times, and the look you see today is number five.  I am not a web designer by any stretch of the imagination, but it doesn't really matter because my content is consumed roughly 75% of the time outside of these four corners of your screen.  Plus, never ever forget: content is king, not the design.  That use to be reversed 5-10 years ago, but now it is all about content.

So besides the slightly new look and feel, it is the content that is going to change the most on my site.  Content is what I love.  Content is my passion.  Therefore, I would rather spend more time on that anyways!

So a few things that have changed, I want to point out.  The biggest is the way my content is laid out.  In the past, all of my blog posts fell into one main stream, or feed, if you will.  Because my interests were so varied, it was not uncommon that one day I would blog about some hot social media topic and the next day I would be ranting about the Minnesota Timberwolves or anything else that was on my mind.  This can be confusing for a blog audience - wondering "who is this guy and why can't he keep a single focus?"  Well, I have many focuses, and being that this is my site, I want to house everything here.  So, through some simple surveying (yes, listening to your audience is very important) I found that the simple solution was to break my content out into separate blogs, all here on BobStanke.com.  So now if a visitor is only interested in Community Management, for example, they can subscribe just to that feed.  Presto!  Everyone is happy again!

But this time around, it is not just about blogs.  It is about videos, podcasts, webinars, whitepapers and so forth.  I want to offer them all up, right here on my site.

On the right side of your screen, you will see a section called "Blogs and Resources".  Each item under that section expands to show all of the related content under those interest areas.  Currently, the lists might be limited, but not for long... Within the next 5-10 days, each section will have awesome stuff for you to check out.  So please roam through them and check it out!

Secondly, the next 12 months is going to be very exciting for me personally.  I have been working hard on developing exclusive content in the form of eBooks, Whitepapers, and online webinars that I want to make available to my community, in each of the interest areas I have designated on this site.  By joining my community here on BobStanke.com, you get access to all of those resources, that are coming soon, for free, while non-members will have to pay.  And to join the community is free, so what are you waiting for!?!?  :)

I have so much more to share with you, but this post is starting to run long.  I promise additional posts soon showing more of the great things to come on this site.  Thank you for all of the support you have given me the past five years... here is to a new start!