Different Ways to Grow Your Marketing
We are undoubtedly living in the age of social proof. With so much info now available at our fingertips, virtually all consumers will conduct research before making a purchase. Likewise, audiences are smarter than ever before and are less likely to be won over by your marketing ads alone. After all, they know that you’ll talk about your products in glowing terms.
Everything from brand positioning to traditional marketing efforts still has key roles to play. Still, social proof is now a focal point of any effective strategy. Here’s how you can use existing customers and other valuable contacts to bring more sales to your door.
Use Promotional Goods
Promotional goods serve multiple purposes for your business. They can give loyal clients an added sense of value or build excitement from new customers. Crucially, when people see others wearing branded clothing or accessories, they’ll see it as a vote of confidence. Experts like Cap America can help your company create high-quality custom-branded products. Whether you hand them out at promotional events or as freebies to accompany purchases is up to you.
Either way, promotional goods are one of the most effective ways to get your brand by prospective leads. Especially those who wouldn’t have discovered it elsewhere.
Get Customer Reviews
Research shows that 99.9% of consumers read online reviews. The majority read them ahead of every proposed purchase. In addition to the average star rating, they will pay extra attention to negative reviews. So, you must also look to solve whatever issues have caused people to place negative reviews. Likewise, any malicious reviews by competitors must be fought. When you ask people for their opinions, they will be likely to provide them. Good ones will aid your SEO ranking too.
It should be noted that a lack of recent reviews may harm your reputation, though. So, you must make this an ongoing commitment.
Run An Affiliate Scheme
Knowing that new leads will see positive reviews when researching your brand is one thing. For the best results, though, you should encourage clients to reach out to friends and family too. Tools like Tapfiliate will allow you to create an effective program. It is one of the smartest marketing strategies you could ever try. For starters, you won’t need to pay your affiliates until they have generated sales on your behalf. Meanwhile, they will have a far better idea of which friends and relatives are likely to love the brand. Likewise, those people will trust what the affiliate has to say.
Aside from increasing your brand awareness, new leads will enjoy a faster path to conversion. That’s because the affiliate can offer a one-on-one sales funnel.
Embrace Influencer Marketing
Affiliate marketing leverages success from your existing everyday clients. However, influencer marketing can be equally beneficial. Popular content creators can get your brand message out to millions of people in an engaging and entertaining fashion. The association with influencers can give your brand a far greater appeal, which will often lead to a sense of FOMO too. Right now, the biggest organizations dedicate large budgets to this type of marketing. You must make it a part of your strategy.
As long as the influencer has a target market like yours, even a modest following can result in significant returns. It grows brand awareness and conversions in one fell swoop.
