Lessons From Some Of The Most Transformative Green Manufacturers
Countless are making sustainability pledges right now, for reasons that range from cost savings right through to reputation management and personal responsibility. We all see how businesses can do better and, for entrepreneurs, there are various benefits to putting a greener head on when approaching decisions like in-office management and product materials.
However, it’s easy to assume that your manufacturing processes are a lost cause from a sustainability standpoint, or that you couldn’t possibly maintain your outputs with more eco-friendly processes.
In truth, though, countless manufacturing companies are currently proving the benefits of everything from solar panels that chase the sun with the help of movable custom compression springs, to general factory-based waste reduction.
Keep on reading to find out about just three of the lessons that these iconic manufacturers stand to teach you.
# 1 - Make Sustainability Your Brand
While nobody likes a bragger, you’ll never reap real returns on your sustainability investments unless people know about them. For brands like Tesla, spreading awareness has generally meant making sustainability a defining brand focus.
Tesla’s electric vehicles have been turning carbon emissions on their head since back in 2008. As a result, Tesla is one of the first companies people think of when they consider the most iconic modern businesses who are successfully going green.
And, Tesla’s 2023 impact report showed first-hand how the company intends to back its own eco-mission with fully-visible manufacturing focuses that include responsible material mining, limited water usage, and decarbonized manufacturing.
Tesla’s efforts are iconic, and endlessly appealing to consumers who automatically know they’re buying from a sustainable source.
# 2 - Put Personal Feeling Behind It
Your efforts will fall flat if you’re just paying lip service to sustainability. For one thing, your sustainability promises may lack the drive necessary to succeed. You’re also more likely to make unrealistic, or unclear, commitments as a result of your lack of direction.
Instead, take a leaf out of the book of luxury manufacturers like Stella McCartney, who has been passionately committed to ethical choices like only using vegetarian materials since starting in 2001.
Conscious buyers who recognized McCartney’s passion quickly flocked to buy clothing that used alternatives like grape waste and recycled industrial materials. McCarney’s initial passion has also provided authenticity to more recent sustainable practices, like 2023’s release of the first-ever returnable and regenerative garment.
# 3 - Don’t Let Industry Taboos Hold You Back
Some companies, especially those in areas of tech manufacturing, may feel like their industry prevents them from prioritizing sustainability.
Tech companies like IBM are disproving this theory by consistently appearing on the top ten lists of sustainable manufacturers. In fact, IBM’s commitment to achieve net zero emissions by 2030 is both iconic and distinguishable. They’re also using energy-efficient technologies in their operations, proving that industry taboos should never stop you from putting sustainability at the forefront of your manufacturing processes.
Is sustainable manufacturing an easy thing to achieve? Not really, but these top manufacturers are proving that you can succeed if you truly put your mind to it.
