BOB STANKE

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The Key To Scaling Your Business

Scaling a business is something many - if not all - business owners will want to do at some point, and that’s exciting. Of course, it can also be very overwhelming, but that good news is that scaling your service business doesn’t actually have to mean a lot of stress and sleepless night; when you have the right outlook and approach, you can grow your business in a way that you can manage well, and you’ll be able to enjoy the rewards when you do. With that in mind, here are some of the most important ideas to bear in mind when you want to scale your service business - read on to find out more.

Simplify Your Systems

If your processes are all over the place (and it’s so easy for that to happen), scaling isn’t a good idea - it’s only going to make the problem worse because you’ll still be disorganized but you’ll have a lot more to deal with at the same time, and that’s stressful. So, before you think of expanding, take a good look at how you’re currently running things and think about a few options - is there anything you do now that could be automated or delegated, for example? Are you wasting time on things like manual entry or searching for misplaced items?

If you’ve got problems like these, it’s well worth investing in some tools to make business (and life) easier. For example, a janitorial supply tracker can help you if you run a cleaning business, as it means you’ll be able to stay on top of your inventory and never run out of essentials at the worst possible time (which would mean you can’t do your job). In other words, streamlining and simplifying things now will save you time and stress as your business grows, and you’ll be able to focus on other, more important, things. 

Get Your Customer Service Right

Growth is always going to be exciting, but be careful - sometimes you can get so carried away that it comes at the expense of your customers, and then you’ll be in trouble because without customers (and especially happy customers), you won’t have a business to run at all.

That means that as you scale, you’ve still got to make sure you’re giving your customers the exceptional customer service they expect from you - that’s the customer service that meant you were able to scale in the first place. So you might need to create a standard onboarding process for new clients, for example, or perhaps give your team extra training to ensure they handle your customers in the right way. Whatever it is, putting these measures in place makes a lot of sense. 

Focus On What’s Profitable 

When you really look into them all, you’ll see that not all opportunities are created equal - some are going to be far more profitable for your business than others, and those are the ones you really need to focus on. That’s why, when you’re scaling, you need to keep an eye on your numbers so you can understand where you’re making the most profit - the last thing you want is to do away with something that was working well for you.

Once you’ve worked out what your most profitable services are, go big with them. True, that might mean you’ve got to say no to other, less lucrative jobs, but don’t feel bad - it’s a good problem to have, and if you want to grow your business, profits have to be a priority.