Key Ways To Ensure You're Making More Than Just Noise With Your Marketing

Marketing often means attempting to shout above the crowd to get your products seen. There’s a lot of noise out there, after all, and if you’re quiet, clients will simply never find your brand. 

However, shouting your brand name into a marketing loudspeaker simply isn’t enough – you also need to back up that noise with marketing efforts worth paying attention to. After all, even if you’re loud enough to get customers looking your way, you’ll never secure sales if there’s no depth behind your efforts. 

The question is, how can ensure marketing that’s both loud and effective? It’s not always an easy task, but it is one you might be able to manage with these top tips for making more than just noise with your marketing efforts. 

# 1 - Always Make it Valuable

Let’s say you’ve paid for a PPC product ad that’s set to appear on every possible platform. This kind of marketing drive will create brand noise based on coverage alone. But, what happens if your ad is entirely ill-targeted and product-heavy? Certainly not sales! 

This kind of ad doesn’t offer any value to your customer base. It’s aimed at the wrong people to start and is solely advertorial and thus uninteresting. If anything, consistent exposure could start to turn people away from your brand!

So, let’s tell a different story, in which you thoroughly research your target market, and aim your PPC ads towards them using keyword research, past interest, etc. What’s more, you take the time to create an ad that poses a relevant customer problem and proves how your product can solve it. Just like that, you’ll be able to both make noise and back it up. 

The same can be said for alternative marketing strategies, like a carefully researched keyword-centric blog content marketing strategy that, instead of simply throwing your products into the void, sees clients coming to you for valuable insights, and ultimately falling in love with your products from there. 

And what’s the joining factor in both of these latter scenarios? Marketing value that makes sales a lot more likely!

# 2 - Keep it Fresh

If you’ve had some marketing success across a certain platform, or with a specific ad format, it’s easy to get caught in a repetitive trap. But, nobody will want to hear what you have to say if you’re always shouting the same old things. 

Instead, it’s vital that you’re always spreading a fresh message with your marketing noise, wherever that happens to come from. This could take the form of branching onto different social media platforms like TikTok after your Instagram success, or simply testing out new marketing formats like white papers or infographics after your blog has gone viral. 

While these changes should always remain brand-consistent through focuses like TOV and typography, this consistent freshness is key to keeping things exciting. As well as ensuring ongoing value for your existing customer base who will inevitably switch off with marketing that’s more of the same, branching out, especially onto new platforms, can open your brand to brand new audiences. This will be especially effective if you plan and research each audience each time. For example, it doesn’t get better than TikTok for reaching younger consumers, while a professional audience is sure to turn to you in no time when you start dropping white papers and so on. 

# 3 - Back it Up

Senseless noise is endlessly annoying, but that’s a lot of what your marketing efforts could start to feel like if they’re lacking any serious backing. Sure, you might gain attention, but a lack of things like onsite reviews or recommendations could still stop you from ever securing a sale. This becomes even worse if you furnish your marketing efforts with unverified stats, as both client loss and legal recourse could quickly follow. 

The solution? Simply make sure that you always back it up!

Sure, it’s easy to get carried away with creating the most exciting, shiny marketing attempts possible, but remember that these aren’t the only things you need to worry about. This is especially true when using marketing stats, where you should always cite your sources or, if your research is conducted in-house, include in-ad links to your published papers (which can double up as also furthering your marketing reach). 

Equally, if you’re advertising a set product, make sure that you aren’t simply expecting clients to buy because you’ve got good ad-based product photography. You should also back up your product quality with on-page reviews. Case studies for service-based offerings are also increasingly vital and should include verifiable stats like % ROI improvements after your service. Simplify this task with the help of tools like this AI case study generator, which can easily get all of your stats, facts, and product-based ducks in a row long before your next marketing drop. 

Use all of these techniques together, and no one can say that you’re shouting about your services without good cause!

# 4 - Be Responsive

Don’t let your brand be the annoying person at the party who talks without listening to what anyone has to say. That brand always ends up in the corner, which is not where you want to be!

Instead, realize that all of your marketing efforts should ultimately be a conversation. This is especially true on platforms like social media, where customers and leads will leave direct feedback for you to get stuck into. Equally, things like PPC campaign analytics can reveal a lot about what clients like, as well as the more boring elements of your marketing conversation. 

Always be responsive to these insights, by either changing what customers don’t like about your marketing right now, or directly implementing suggestions like improvements to your image quality or marketing focus. That way, customers can see firsthand just how much you care. And your marketing will probably be a lot better for it! 

If your throat is sore from shouting into the marketing void, you’re probably doing something wrong. Soothe the situation with these top tips for making more than just marketing noise.