Around 71% of businesses worldwide, including SMEs, own a website. Thanks to these websites, 28% of total worldwide business happens online. Hundreds or even thousands of business websites compete against each other to gain higher rankings on SERPs. However, gaining a higher SERP (Search Engine Ranking Page) ranking is not a cup of tea for anyone, let alone getting the top position.

A single search engine update can totally turn the tables and push the top players back to square one, where they have to start from scratch to gain the top position. Considering all the aforementioned facts and figures, you need to work on an effective SEO strategy featuring multiple elements to ensure productive results for your website.

However, many business owners and digital marketers fail to come up with an effective strategy capable of helping them achieve the objective of securing higher rankings. The primary reason behind this phenomenon is their failure to work on various effective techniques that can help them get a higher rank on SERPs and reach the top position.

This article discusses various techniques you should use as part of your SEO strategy to secure the top spot on SERPs.

Focus on Keyword Research

SEO is a vast concept that covers various elements. However, targeted keywords act as a pivotal point in any SEO strategy. You have to be well aware of the keywords that can help you drive relevant organic traffic to your website. Hence, it is essential to determine high-performance keywords related to your business and use them strategically to get productive results.

Various tools are available to help you perform keyword research. Moreover, you can also take the help of competitor analysis to figure out keywords targeted by your leading competitors.

Once you are aware of targeted keywords, it's time to use them strategically. Incorporate them wisely in the content you publish on your website or other spaces and in the URL of your web pages.

Deliver Original and Valuable Content

SEO and content work in tandem with each other. Effective collaboration between these factors can help businesses boost their online visibility, generate significant leads, and earn exceptional revenue.

Modern-day SEO requires you to articulate content capable of appealing to the audience. It is only possible when you ensure that the content you publish is original and adds value to the lives of the targeted audience. You have to stay vigilant about plagiarism to ensure originality. Using a plagiarism check free online tool to determine originality is a great approach. The plagiarism check process will enable you to refine your content and enhance its quality. The audience will also like it, and you will be able to build a trusted relationship with them.

However, you must also ensure valuable content capable of bringing positive change to their lives. You can try to make them aware of the latest updates in your relevant niche and your latest products for this purpose. Moreover, you should also ensure the tactical incorporation of targeted keywords and CTAs to get productive results from content.

Optimize Title and Meta Descriptions

It is worth mentioning that optimizing title and meta descriptions is a must if you want to tick the boxes of criteria set by search engines for higher rankings. These optimized titles and meta descriptions can benefit you in various ways. Make sure your title looks compelling, and features targeted keywords tactically. You can come up with titles in the form of intriguing questions and numbered statements.

Meta descriptions also play a key role in enhancing your website's chances of higher rankings on SERPs. Additionally, they also reflect the relevancy of your website with the search query entered by the netizens when they are looking for something online. Hence, optimizing title and meta descriptions per SEO recommendations is essential to ensuring great results in terms of SERP rankings.

Pay Attention to Image Optimization

Images make up a significant part of online content nowadays. Hence, overlooking them in any way would be a false approach, and you would fail to achieve the desired results from your SEO efforts. People looking for online products often prefer performing image searches to find them.

They also look for images using keywords. Hence, you should optimize your images to boost your rankings and exposure.

Optimizing images is not something tricky that would take a lot of effort. You should know a few techniques to do it. For instance, uploading images with optimum file sizes that won’t take much time to become visible. Moreover, you should also give them file names that feature the targeted keyword. The same should happen with ALT text and description to make it easier for crawlers to understand relevancy.

Work on Backlinks

Backlinks have been considered an essential element of any SEO strategy since the concept of Search Engine Optimization was introduced. Working on backlinks is essential to secure a top ranking on SERPs. However, it doesn’t mean you can get backlinks from websites that are irrelevant to your niche and have a very low domain score. Instead, it will work as a countereffect.

You may see your SERP rankings go further down because of this practice. Hence, you must bring backlinks from websites considered authorities in your niche or relevant niches. Doing so will give search engines a clue that your website is highly relevant against particular keywords, and you will see its rankings become higher on SERPs, and you may secure the top rank as well.

Target for “People Also Ask”

Another great technique to enhance the number of chances for higher rankings and improved online visibility of your website is targeting the “People Also Ask” section on SERPs. Make sure you articulate quality content to answer frequently asked questions to add value to the lives of prospects. Doing so will help you ensure improved rankings for your website. Also, make sure that the content targeted for this section is original.

Targeting this section will not only benefit your SERP rankings but also pave the way for your website to appear in position zero of SERPs where snippets are displayed. Just make sure that such content is brief and comprehensive enough to answer a question fully with intelligent use of targeted keywords.

In the End

SEO is considered an effective tool to ensure the higher online visibility of any website. However, you need to ensure an effective strategy to enhance the online exposure of your website and secure higher SERP rankings. This technique should include several techniques capable of delivering results. We have discussed a few prominent ones to help you pave your way for the top rank of your website on relevant SERPs. Hopefully, you will find it useful and pay attention to these techniques!