On December 4, I had the pleasure of being a guest on the “Marketing A Tiny Bit Smarter Show” with host Sarah Noel Block. We talked all things strategic planning for 2021, including how to use the Scrum framework for planning and execution and my 1-2-3 planning method. If you would like to check out the episode, I have embedded it below.

Sarah summarized all of the concepts we discussed and referenced some great sources for those that want to dig deeper into using Scrum for Marketing. You can read her post, “Annual Strategic Planning: Agile Marketing Plans for 2021” over at sarahnoelblock.com.