Engaging with customers is crucial. It's how you get their attention, let them know what your business offers, and build a relationship of trust on which sales can be made. However, engaging customers can be tricky, as there is a fine line between engagement and overdoing things. The good news is you can find out about the best ways to engage with your customers, both old and new in the post below. Read on to find out what they are.

Chatbots

First of all, chatbots are a great way to engage with your customers because they provide immediate support and answers to their questions. Fortunately, there are a range of services like the Zoho engagement platform that allow you to offer chatbot experiences to your customers with ease. Indeed, such services often let you track the visitors to your website in real-time, allowing you to use this data to decide how to best engage with them and meet their needs.

Just think of it as offering a solution to their problems or queries as fast as possible, which is always sure to impress.

Novel Marketing

Another great way to engage your customers is to try some novel marketing approaches that means in addition to email marketing, you may also brand out into text marketing. This can be very helpful for engagement as people tend to at least open all texts even if they don’t respond, while an email can all too easily get overlooked.

Another option is to use things like short videos, or even GIFs in your marketing. The benefit of these is that they can help make your marketing materials more interesting. and they can help to humanize your business and create a connection between you and your customer that would be hard to forge in any other way.

Take Advantage of Social Media

If you want better customer engagement then you have to meet your customers where they are, and statistics show that without a shadow of a doubt, this is on social media. Indeed, the benefit of existing where your customers are is that you stop being just another company but move into a position of being part of their everyday lives.

On social media, you can share GIFs, videos, and funny stories as well as product and sales info. You can entertain, and engage as well as educate and in that way make the engagement you do, much more effective. 

Reward Engagement

Last of all, if you want to better engage with your clients, it makes sense to reward engagement. There are plenty of ways you can do this and the most simple one is to reply with something positive to any comment they have made. After all, we all like that little hit of dopamine when someone likes or replies to our comments online. 

You could even ask one of your staff to look through your online comments, and send extra loyalty points for vouchers to the people that post most consistently. In this way, you will encourage further engagement and can reap the benefits that are associated with it.